Who are all these avatars showing up on your Twitch feed?! Learn about VTubers (virtual YouTubers), the latest online media format originating in Japan. Once a niche genre, VTubers are now being signed by major record labels and showing up for collaborations in traditional media. Explore how this industry got its start, including some major players still around today (and others that aren’t), and deep-dive into the technology, fandom, and revenue models that make it all possible.